Innovative Concepts & Design stands for my way of working in product development. To base Product Idea and Concept development on the creation of: Innovative Steps in Use, Design, Construction. My goal is to create product portofolios based on the same core of innovative idea: Platform Design Increase: product distinctiveness, cost effectivity, product life cycle, product quality. Decrease: development risks and costs, product launch costs, marketing costs. Design based on Innovative Ideas A down to earth approach with surprising results.